Coca-Cola has never been just a soft drink, it hasn’t even been just a product. Coca-Cola has always been known for being there for its consumers in their most important times. They want to be a witness of their happiness. Coca-cola invites us to share, feel, live and love.
Coca-Cola asked us to develop an On-trade marketing strategy for their HORECA sector during Valentine’s Day. This required our team to create a campaign around the concept of this commercial holiday and project this campaign onto a promotional gift that would be given away to the patrons at their most important HORECA clients.