The Client

Holic Club is one of the largest and more famous nightclubs in Venezuela. Located in Caracas, it constantly showcases national and international DJs and artists with many of these events being co-branded with big international liquor brands. It offers world-class events and parties for its patrons who get to enjoy of one of the industry’s largest open spaces in the country.

The Challenge

The audience in Venezuela is very mobile friendly, and social media is the main channel for this industry’s communication. Our goal was to reflect the same experience that was created in the venue onto its social media channels. Creating a fan-base and expanding reach and relevance was key to generate excitement about Holic’s events and promotions.