THE CLIENT

Plumrose is one of the largest food distributors in Venezuela with more than 60 years of operations in the country. Plumrose is a regional subsidiary of Plumrose International with HQ in Denmark.

THE CLIENT

Our initial challenge was to work to expand an additional revenue source for the company which was a Fast-food type franchise model. We had to unify the brand image to expand awareness and use new creative language to lure new franchisees into the business via their social media channels.